Your event may already have an Event Manager or Site Manager overseeing all aspects of the event, so why consider introducing another role into the event planning and management team. Reasons include:
Large-scale events can be complex, so it’s crucial to have someone dedicated to managing external roles. While the event manager focuses on the event itself, an external manager oversees traffic, transport, parking, and the safe, efficient flow of patrons and others in and out.
An external event manager ensures accountability by overseeing all external aspects with one unified plan, preventing blame-shifting between suppliers, transport providers, traffic controllers, security, police, and crew.
A great event can be ruined if it’s difficult to get there or, worse, get home. A well-planned traffic and transport management system by an external event manager ensures a positive experience that helps engagement and future returning ticket sales.
A great external event manager will consider the entire traffic and transport experience, not just one aspect. This includes pre-event communications, patron ticket data (e.g., postcodes), historical insights, site plans, transport hubs, ticketing processes, load plans, peak period strategies, equipment and infrastructure needs, permits, risk and safety reviews, contingency plans, and more.
Through formal qualifications and hands-on experience, an external event manager brings expertise in coordinating traffic and transport logistics for events and festivals. This includes deep industry knowledge, regulations and requirements, strong problem-solving skills, and the ability to efficiently plan and execute these plans in various scenarios.
With experience and expertise, an external event manager can save costs by optimizing transportation processes and reducing inefficiencies. This includes improved route planning, anticipating disruptions, managing resources and fatigue, refining load plans, better scheduling, and negotiating better terms with suppliers and providers.
Events and festivals often require transport for special groups such as VIPs, Artists, staff, volunteers, vendors, cleaners, suppliers, security, and emergency services. An external event manager will organize and coordinate these services to ensure each group is treated appropriately and reaches their destinations smoothly.
Helps minimize risks by overseeing external safety measures, ensuring compliance, and providing emergency vehicles access plans, ultimately creating a safer environment for everyone involved.
External event managers can bring fresh ideas and creative solutions to the planning team, improving the process, the allocation of resources and the overall passenger experience.
Things can go wrong, like vehicles breaking down, unexpected traffic jams, external impacts which affect your plans. An external event manager is prepared with backup plans, alternative routes, and solutions for any unexpected disruptions, ensuring that the event stays on track.
We’re a local company that knows what it takes to manage the external operations of festivals and events.
With 25+ years experience, our expertise provides a holistic approach to external event and traffic management.
Able to quickly build strong relationships with event promoters, managers, stakeholders, and suppliers ensures quality is our priority.
From signage to traffic equipment and all types of vehicles, we can provide or source the best solutions for your event.
A strong and passionate team dedicated to providing the best external event and traffic services.
